Democratic Front Row

For the first time ever was the public invited to a fashion show front row through VR technology. Together with designer Ida Klamborn and Stockholm Fashion Week 2016, a step towards a more democratic and inclusive industry was taken. 

App Design  |  Web Design  |  Case Film Production

Through the app everyone could sign in and watch Ida's show from the best possible front row view, but from their homes. 

Equipped with VR-cardboards the absent crowd was suddenly present - at the actual show represented by robots who lit up in
bright colors when the models received likes for their outfits.